Amazon Listing Optimization 2021: The Perfect Product Listing!

With a well-arranged good looking product listing, you can grab the attention of millions of audience and skyrocket your sales with minimal effort! A great product listing is like a catalog of your business that showcases your products and services. Hence, knowing about Amazon Listing Optimization is a must for you.

You must be wondering why this product listing is essential. Well, let’s dive deep into this topic. Product Listing makes your products and services friendly to the search results. Thus, you start getting noticed amidst your competitors, which has a direct impact on your sales.

Amazon Listing Optimization: What is it?

To get your product placed in your audience’s search results, you need to create product listings that are valuable for the customer. Amazon Listing Optimization is all about improving and optimizing your product listings to increase their visibility and sales.

Before moving on to the details of Amazon Listing Optimization, you need to create a perfect product listing. Don’t panic! We are always here to help you.

Amazon Listing Optimization: Building Blocks of the Perfect Product Listing

Before diving much into Amazon Listing Optimization, let’s first understand the fundamental building blocks of creating a perfect product listing. In general, your product listing must contain the following six important details about the product:

  1. Product Title
  2. Product Images
  3. Key features of your product
  4. Product Description
  5. Keywords
  6. Search Term Fields
  7. Product Reviews
  8. Product Rating

Product Title: Starting of with the first pillar of Amazon Listing Optimization

The title of your product is the first impression it sets in the mind of your audience. Hence, make sure to provide a compelling title that bounds the audience. 

Your title shouldn’t be more than 250 words. However, it’s wisest to keep your title brief, informative, and of 200 characters. It helps in better ranking. Make sure to use the best-suited keyword for your product in the title. The details which you should include in your product title are:

  1. Brand Name
  2. Product Colour
  3. Model Name & Number
  4. Product Dimensions
  5. Function of product

While writing the title, don’t use unnecessary caps. Make sure to keep the first letter of the words as capital. Introduction of prices, offers are not acceptable. 

Let’s understand this with an example. Below are two different product titles. 

Which product listing would you prefer? I would have liked the first one. That’s because it offers a complete overview of the product in minimum words. The person looking for women’s shoes would undoubtedly click on the first product. 

On the other hand, the second one doesn’t speak much about the qualities and functions of the shoes. So, while writing your product title, make sure to put information from the customer’s point of view.

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  1. Use your keywords judiciously and adequately. Don’t overstuff keywords.
  2. Be catchy and informative.
  3. Avoid any promotional statements.
  4. Keep it short and precise. Don’t cross the word limit.

Product Images

You can add up to 9 images with one image as your lead image. Make sure to upload high-quality images with 1,000 pixels width & 500 pixels height. According to Amazon, your product should occupy 85% of the entire picture. Also, don’t forget to mention the size ratio of your picture, or else you may land up with negative feedback from your customers.

Ensure that the lead image has a white and clean background. You can get other images by clicking pictures of the product from various angles. Don’t forget to present an image of your packaging. 


  1. Stick to the requirements of Amazon.
  2. Have eye-catching and professional images.
  3. Make your titles SEO optimized.

Key features of your product

While writing the features of your product, you need to persuade your customer to get your product. Hence, your key features should do this job well!

Start with an attention-grabbing phrase with the keyword. Try to structure your content in bullet points. Firstly, talk about the benefits and then the features of your product. Try to sound as informative as possible. 

Each bullet point should not exceed 200 characters. Similarly, your key features should contain no more than 1000 characters. Remember to make your description mobile-friendly. Try to hit your audience within the first 400 characters. Use this space well to get your loyal customer! Below is an example of a perfect product description that will help you to frame yours!


  1. Talk about important features.
  2. Play your game well with proper use of keywords.
  3. Bullet points are your weapon.
  4. Don’t be too lengthy. 5 bullet points are perfect.
  5. Start your sentence with a capital letter.

Product Description

Once your audience gets into your product, the first thing he notices is your product description. Your description should not exceed 2000 characters. Bullet points and short sentences are your weapons.

Use this space judiciously to highlight other features and benefits of your product. Don’t include your website or any other details. You can also talk about some reviews of your customers. Give your audience a reason to turn into a customer. 

As the picture shows, your description can also look somewhat like this. This combination of images and descriptions is attention-grabbing.

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  1. Be factual, straightforward, and informative.
  2. Don’t forget to play the game with special characters.
  3. HTML tags are helpful. So, include them.
  4. Don’t cross the word limit.
  5. Ensure accuracy in grammar. 


One of the most common mistakes made by sellers is the use of wrong or incorrect keywords. Remember, keywords are the most crucial part of Amazon Listing Optimization.

Research well and come up with keywords specifically describing your product. You can use them in your title and descriptions. Make sure to use relevant keywords which will increase your visibility in the search results.

Search terms Fields

After your product title, description, and features, all you need to do is fill up the search term fields. You can insert about 250 bytes in this section to insert your keywords. If you are confused between bytes and tables, then here is a cheat sheet for you.

1 Byte is equal to1 letter / 1 number
1 Byte is equal to2 symbols / 2 special characters.
Comparison Table Between Bytes and Characters

In this section, you can include keywords related to less important keywords, target audience, and other such details. It’s more about generalizing your product and niche. 

Let’s take an example to understand this. If your product is dark chocolate, your search terms may be “dark chocolate for fairness”, “dark chocolate for women”. These keywords help in targeting the audience better.


  1. Avoid subjective terms or information related to the brand.
  2. Use only those primary keywords which you couldn’t use in the title & description.

Product Reviews

Reviews are the most important asset in your Amazon listing optimization. When you have enough reviews for your product, your product starts creating its portfolio and image.

In the initial days, it may be difficult for you to get your honest positive reviews. However, you can also start campaigns to increase the reach of your products. You can also use templates that have proven results of better engagement and optimization.

Product Rating

Product ratings also play a vital role in determining your ranking. Reviews and ratings walk hand in hand. You can get both of them by delivering relevant products to your customer as promised. In case, you receive any negative feedback, you can negotiate with Amazon to remove it.

Amazon Listing Optimization: Conclusion

A perfect product listing is a key to rank higher above your competitors. Your product listing is the key to great sales and brand business. So, start skyrocketing your business by strengthening your pillars!


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